Negotiate & Close

Once an offer, or offers, are in hand you will need to go through the process of qualifying the buyer and evaluating the offer(s). If more than one offer is in hand, it is usually easier to enter the variables into a spreadsheet and compare them side to side. Considering the Buyer Each offer MUST […]

Metrix & Measurement

Now that your house is ready to be revealed to the public and many efforts are being made to promote the listing to an interested and appropriate audience, the next step is to provide some measurement of the effectiveness of this effort. The worst case scenario would be to throw a lot of time, money […]

Step 7: Promotion

Now that the home is ready to be presented to the public, the next step is to deliver that message directly to as many people that have the ability and interest in purchasing your home! Pre-Marketing Most Realtors constantly gather the contact information and interests of buyers from many sources and retain this information in […]

Step 6: Staging

Staging involves preparing your home or “setting the stage”, to be seen in the best light by potential buyers. This involves highlighting its best features, but also providing the ability for the buyer to “see themselves” and their belongings in the home. Staging is really a point in time that a home seller needs to […]

Step 5: Listing and Pricing Strategy

This step will combine all of the data that you have compiled so far and match it to your objectives which were defined at the beginning of the process, to determine a strategy to price and list your home for sale. Your objectives for selling your home will impact the price of the home, but […]

Step 4: Market Research

The objective at this step is to gather the data in which you will base the listing price of the home. There are many strategies in positioning the home for sale that will be addressed in the next step. But the purpose of market research is to gather the data in which those strategies will […]